Sri Imelda, Rofii, Hikmayanti Huwaida
Categorie(s):
Manajemen dan Bisnis
Author(s):
Sri Imelda, Rofii, Hikmayanti Huwaida
Keyword(s):
Manajemen dan Bisnis
DOI:
Abstract :
his research aims to proof empirically that attitude and subjective norm
influence the interest. This concept is practically due to Data Print refill ink
c
onsumer’s in Banjarmsin city. The reasoned action model was developed by
Fishbein and Ajzen in 1980. Attitude was formed through the believe of
DataPrintproduk marketing mix before buying and using the product which
means firstabelevery body have believe t
o the product before he/she buys it and
then evaluate them due the process subjective norm was formed by other people
references and motivation to follow other people which means some body ussually
looking for information from another person beffore he/she
decides to buy or use
the product.
ISSN:
1693-4474
eISSN:
-
Description:
Jurnal Manajemen dan Bisnis